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Preaching to Convince is unavailable, but you can change that!

How to be heard—and heeded. The apostle Paul spent his prison days in Rome preaching—trying “to convince them about Jesus.” The results: “Some were convinced by what he said, but others would not believe” (Acts 28:24). About par for the course. Any preacher often wonders, Am I getting across? I believe what I’m saying, but is anyone else convinced? Somnolent nods, glazed over eyes, and, worse,...

listen too little, I have made it my life’s goal to talk so people will listen. From my experience with secular audiences and Christian congregations, I carved out an approach I call the “AHAAAA! Method of Communication.” (That’s because my aim is to move the audience to an “AHAAAA!” response.) The method has six steps: No speaker is more effective than the one who knows and relates to an audience, yet few things are more difficult. As we emerge from our theological training
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